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Page history last edited by Mike 15 years ago
An outcome represents a benchmark for achievement and provides feedback as to the overall achievement of the desired result. One of the most frequently ignored characteristics of a communication outcome is that it must be attainable within the amount of time that the presenter has to work with a group. A well-formed outcome is also observable; that is to say, there is some way to gather evidence at the end of the Web 2.0 conference that will indicate the degree of success.
By evidence, we do not mean laboriously constructed behavioral objectives. Good outcome designs are always related to some larger purpose. This can include macro maps (small steps toward goal achievement) as well as larger organizational goals or aims. To quote Mark Twain, “You never know that you are on the right track until you see the train coming.” Good outcome design is the ability to see the future as it unfolds into reality. Without a clear benchmark for achievement, the presenter of the Web 2.0 conference may be on the wrong track, never knowing its destination or when it has arrived.
The exhibit below demonstrates how (B Stating the Outcome) can be used to communicate the desired outcome for the Web 2.0 conference.



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